Sonal & Pankaj is an Indian fashion house with an expertise in creating bespoke traditional wear. With the philosophy of affordable luxury at its heart, their aim is to design outfits that make every festive occasion memorable. Established as a boutique in Indore in 2011, the fashion house now caters to a growing audience of customers across the world. Their fashion range includes sarees, kurtis, lehengas and kaftans. With bright colours complementing exquisite draping techniques, every Sonal & Pankaj outfit is sure to have you feeling like a showstopper.
The dynamic duo behind the brand is Sonal Daga and Pankaj Makhija. The two met each other in business school and bonded over a shared love for fashion. They nurtured a dream to open a boutique that would create luxury outfits at an affordable price. Subsequently, they became partners in life and business. A partnership that combines strengths of Sonal’s creativity and Pankaj’s business acumen. An interesting little story about the brand’s inception goes like this - in the beginning, they were only creating outfits for themselves to wear at wedding events. These outfits were super hit in their circles. Soon, attracted by the unique designs, they started receiving requests from close family members to create something similar for them. It ushered a deep dive into the world of fashion for Sonal & Pankaj.
Affordable Luxury & Global Indian Wear
They believe that it is possible to create a luxurious experience in an affordable price. Sonal works closely with a team of skilled artisans in Indore to create every outfit in the store. There is special attention given to cut, colour and detailing to create the perfect outfit. They are particular about keeping the soul of tradition alive in their work. This approach has allowed them to create joyful value for a growing pool of customers across the world.
Sonal & Pankaj has an online store and a physical studio in Indore where they create their outfits. The physical studio is not open for visits.
Sonal & Pankaj has a thriving social community of over 80k members through channels like Facebook and Instagram.
2011 - Boutique established
2014 - Business goes online with the beginning of global online studio
2016 - Entering the international market